Lilly’s Foundayo FDA Approval Resets the GLP-1 Commercial Playbook
The FDA approved Foundayo (orforglipron) by Eli Lilly on April 1 2026 as a once-daily oral GLP-1 for obesity. With no food restrictions, small-molecule manufacturing, $25 monthly pricing with insurance, and a DTC launch through LillyDirect, Foundayo resets access and distribution assumptions across the entire GLP-1 market. Analysts forecast $14.79 billion in sales by 2030.
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